I have over 30 years of experience in the toy industry. Prior to my position at Top Trumps as Sales and Sales Operations Director, I was Senior Director of the Retail Activation team for Hasbro. Responsible for the Trade Merchandising, Retail Management and Retail Insights organizations, my teams worked extensively with the US marketing and sales organizations to ensure Hasbro brands had the best placement/activation at our retail partners. Starting my Career at Hasbro - a while ago - I was a manager in Operations Planning, Sales Planning and Forecasting, Allocation and Business Management. I then left and ran a very successful Toy Store in my hometown for 10 years, while also being a part time manufacturers rep.