Mr. Roger Bildsten

Hip Hooray, LLC

Contact Details

Hip Hooray, LLC


Roger Bildsten is the past CEO of Manhattan Toy and then CEO of International Playthings prior to its acquisition. He has served multiple terms on the ASTRA board and multiple terms on the Toy Industry Association board, in addition serving on multiple committees of both organizations.
In 2007 Roger founded Hip Hooray LLC to write and speak about kids and to strategize for some of the cool independent companies that serve them. He curates the Grand Grandparent blog examining the impact of grandparents on the business of kids.